O’Spada Review

December 2nd, 2009

O'spada bringing you cool electro funk from sweden

O'spada bringing you cool electro funk from sweden

Swedish electro funk band O’Spada make dance music that will make you want to lip synch into the bathroom mirror. Hailing from Stockholm, they have been creating quite a stir recently after releasing two great singles in quick succession, and making them available for remixing, producing some fantastic results. Their latest release “Ten Strikes” combines upbeat funk with soul and jazz, and pieces it all together with some crisp 80’s sounding production. No wonder their label describe them as “a bastard child between Prince, Jackson 5 and Justice”. Synth stabs, wah guitar, and slap bass all groove tightly with the drums, providing the perfect backing for the melodic and soulful vocals of Julia Spada. If you’re looking for the kind of tune that you can dance to, clap to, and sing along in your best falsetto to, then you must get a copy of this. This is the second single released this autumn from their forthcoming (as yet untitled) album due for release in 2010, which if “Ten Strikes” is anything to go by, should be a cracker.

O’Spada formed in 2006 and soon gained a reputation for their recordings and live performances in their local Stockholm. Despotz Records, an independent label specialising in electronica, acoustic and pop music soon took an interest and decided to sign the band in 2008. Since then, they have been busy in the recording studio and released their first single “Time”earlier this year. This takes you back to a 1980’s disco, and you can hear influences of Ready for the World and the classic “I can’t wait” by Nu Shooz. With their retro sounding funk and catchy choruses, both releases really sound like they are classics from twenty years ago.

They have certainly created a buzz on many blogs, and after being featured on Radio 1, they quickly gained recognition all over Europe. But they didn’t stop there. They asked their fans if they thought they could top the wondrously produced version of “Time” by setting up a free online remix competition, which was of course met with huge interest. The lucky winners, electronic dance duo Suck Shaft (also from Sweden)  provided some dirty analogue synth basslines with the chopped up vocals of the original, mashing it up with some heavy beats and bleeps. This provides a great alternative club version of an what seems to already sound like a classic tune. They did such a good job on this they were asked to remix the other single. Both are easily recognisable as being remixes of the originals, but they have done some interesting tricks with its rhythm and have provided some alternative basslines that go surprisingly well with the vocal melodies. All of these remixes and the originals can be heard on O’Spada’s myspace page at www.myspace.com/ospada

So there we are, a funky pop single for you from an upcoming band. If you hear this and you’re staying in for the night you’ll be singing into the hairbrush, if you’re in your car you’ll be singing along at the top of your voice, and if you’re out you’ll have to get up and dance.. O’Spada’s two singles can both be heard/downloaded on the usual sites – spotify, itunes, myspace and numerous other blog sites. And its not just the sparkling production of their two singles that gives them their sound – seeing them perform live you will think they have been around since the eighties and have practised every week since. They have three dates booked performing in the UK in London on the 18th and 19th December. Check out their myspace for more details. Enjoy!!

MPs Expenses – The Only Fair Solution

November 30th, 2009
Thatcher.. seemed like a good idea at the time!

Thatcher.. seemed like a good idea at the time!

You can hardly have failed to have heard, seen or read something about the recent MPs’ expenses scandal with the onslaught of media coverage on the subject. We all agree that generally, the system has been open to abuse for far too long, with MPs claiming for the most ridiculous things; from a box of matches to horse manure. It can only be a good thing that this incessant liberty-taking has finally been exposed, and obviously something needs to be done, but as usual the ensuing hysteria has obscured the main point of all this, and sensible solutions are as far away as ever.

The blame for MPs taking the p**s in the first place rests squarely on the shoulders of one Margaret Thatcher and her cronies; back in the 80’s and early 90’s she kept MP’s wages down so that the perception was that MPs were tightening their belts along with the rest of us, but she let it be known to Parliament that members could top up their salaries with expenses claims and a laissez-faire policy was unofficially adopted with regard to this. The inevitable result was the situation we have today… politicians are unfortunately only human, and most people will push it a bit if told that the scrutinization process won’t be too strict, so there’s nothing surprising in that.

The current salary for an MP is £64766, which is hardly excessive for someone entrusted with helping to run the country. It is well below the amount received by a busy GP or management level banker, but the biggest problem with the current system is that many MPs have additional private income from trust funds or private business arrangements which in many cases will far exceed their salary as a member of parliament.

Surely the fairest system would be to means test MPs so that the ones that give their full attention to the job in hand are rewarded for their focus, altruism and dedication, whereas the ones that have ‘divided loyalties’ and potentially ulterior motives for their decisions based on their own business interests, are not. it doesn’t seem to have occurred to anyone to question the fact that some MPs main motivation for having a second home in London may be that they have other work in the capital, and therefore there is no way that the taxpayer should be meeting the cost of this accomodation.

It’s about time someone showed some common sense here; let’s set up an agency to go round assessing whether MPs spend enough time on the job, and means testing them to see if they merit being given expenses… its the only fair solution!

Katie Price Wimps Out

November 23rd, 2009

katie priceSo Katie Price, aka Jordan finally walked out of the I’m A Celebrity, Get Me Out Of Here camp following her nomination for the 7th Bush Tucker Trial in a row. I can’t say I’m really surprised, but as with everything concerning Ms Price, I can’t help being intrigued. She’s such a strange phenomenon; is she truly a great hard-nosed business woman, self publicist and post-feminist icon like some people say, or is she just unbelievably thick, thick-skinned, insecure and attention seeking? It’s impossible to tell as the result would be the same in either scenario, given the British media’s appetite for casualties.

Katie went on to this season’s show saying she wanted closure, which I can kind of understand; last time she was in the jungle she was distracted from the actual experience by her budding romance with Peter Andre, so maybe she wanted to go back and ‘own it’ for herself this time. But surely she expected the witch trial that inevitably ensued? And as Kim remarked to her the other day, it’s all attention of one kind or another, which she loves, so why the petulant exit? My instinct is that Katie was on her very best behaviour, and thought that she would be able to charm the public with her display of humility, friendliness and good temper. Perhaps a few classes in method acting preceeded her arrival, or maybe she’d been hypnotised to keep her gob shut! When these tactics failed, she got upset and couldn’t handle it. Reading her biography, (as I’m ashamed to admit I have done) she is so unbelievably needy that I doubt she can easily cope with the amount of rejection she has received.

At least her departure ensures we won’t witness the first ever live on TV nervous breakdown, something I feared might occur if the nightly torture continued.

It did amuse me that she said ‘hello’ to her kids after each trial… I doubt very much whether the estranged Mr. Andre would be encouraging toddlers to watch their mum in such gruesome scenarios! To finish with a quote from Hamlet, I fear this time, Katie has been well and truly hoist by her own petard!

Iggy in Insurance Ad Shocker

November 23rd, 2009
is punk dead?

is punk dead?

“I’m not selling insurance, I’m selling time!”

Are you Iggy? Really? Is that glitter?!

So there I am, tea to the left, biscuits to the right, guitar in hand waiting for that riff to come. Fifteen minutes later and….. absolutely nothing. Maybe some telly will help? Bit of stimulus, I tell myself, knowing full well that Holly Willoughby will be on in a few minutes. Woo!

I decide to have a bit of a flick through the channels while Jeremy Vile is finishing; antiques, politics, Iggy Pop selling insurance, more antiques……

Hold on. I flick back. I’m confused. I look from the screen to the guitar sitting silently next to me, back to the screen, turn the telly off. Eat a biscuit for the shock, my whole life style flashing before my eyes, rolling the question around in my mind for a while.

What the hell is going on here?!

I can’t really begrudge Iggy a spot of shameless whoring. God knows he has paid his dues, been shat on, ripped off and strung out enough times. The Sex Pistols taught us the art of taking the establishment for all its worth with two fingers proudly up, it’s nothing new really. I think it was just that much glitter first thing in the morning upset me the most. And anyway, you could say that Punk has been well and truly alive and kicking every Saturday night at 8 pm;

NEVER MIND THE BOLLOCKS…..HERE’S JEDWARD!

Its still Punk, but not as we know it captain.

Violet Violet Review

November 23rd, 2009
violet violet... we rock like girls should!

violet violet... we rock like girls should!

I happened to catch a great up and coming band the other day… Violet Violet. Consisting of 2 members who share a name, Violet Fliss on guitar and vocals, and Cheri Violet on drums and vocals, these girls are GOOD, not just good ‘for girls’. Often in recent years I have despaired, thinking it’s as though grunge never happened when it comes to girl musicians. During the grunge era, girls finally seemed to step up en masse to the level of male musicians, and gender no longer seemed to be an issue in rock and roll. But only a few years later we seemed to have returned to an earlier and culturally more impoverished era where girls would usually only be singers, judged on their looks and fitness rather than their ability. Even the few exceptions like Meg White, Charlotte Hatherley from Ash and Sharin Foo from the Ravonettes were presented primarily as colourful back-up, there to enhance the visual side of things as well as the sound. So what a relief to stumble across Violet Violet! Fliss’s guitar playing is superb; she manages to be solid, riffy and leady all at the same time, and with the judicious use of some neat gadgets, splits the signal to a bass amp as well as a guitar amp so there’s no lack of bottom end to the tunes. Cheri Violet is obviously an accomplished drummer and pounds out complex tribal beats whilst simultaneously delivering an effortless vocal, one of the hardest tricks to pull off. Incidentally, they are both gorgeous, but that’s not the point!

not a secret for much longer!

not a secret for much longer!

Originally hailing from Norwich, the girls have recently been championed by cool London promoters Artrocker, and the legendary Eddie Argos from Art Brut invited them to play as his backing band during a live show. Violet Violet currently have a new album out called ‘The City Is Full Of Beasts’, which given their charisma, could be a reference to the predatory males they are encountering along the way, but could equally refer to drummer Cheri’s interest in taxidermy, and the large amount of animal based subject matter in their songs… vultures, cats etc.

I reckon these girls could go all the way, given a hooky enough tune and the right promotion. Anyway, don’t take my word for it, check them out for yourself at http://www.myspace.com/violetviolet1

Plugin Review for the Bedroom Producer

November 23rd, 2009

Producing your own tunes in your bedroom on a computer has never been so popular, so with that in mind, SoundFreak is bringing you a review of some current plugins to enable you get better results from your set-up.

Most computer music programmes come with a host of powerful synths, effects units and sequencers that enable the bedroom producer to produce professional sounding music using that package alone. But there are lots of additional instruments and effects out there that you can use to build your virtual studio, providing new sources of sound and inspiration. Vintage synthesizers, virtual analogue compressors, glitchy effects units and classic instrument emulators are amongst the many kinds of plugins that you can add to your library. Before purchasing any additional plugins that take your fancy, I would strongly recommend trying their demo versions first. Here are just a few of my current favourites, all of which are available for both Mac and Windows.

Sampletron

“Tron” instruments first appeared on the commercial market in the 1950’s, and peaked with the Melotron 400 in the 1970’s. You will have heard their use on many famous recordings, the most famous example being the opening few bars on the Beatles Strawberry Fields. This is the classic tron flute, which is still being used by many artists today, over a wide range of genres. Tron instruments are rare and in extremely high demand, so will be in the price range of only the most die hard enthusiasts. But now IK Multimedia and Sonic Reality have created the Sampletron, which combines authentic sounds such as Mellotrons, Chamberlins, and Optigans with its powerful SampleTank engine which will allow you to sonically take these instruments into worlds they have not seen.

The Sampletron comes with over 600 presets from 17 rare and vintage Mellotrons providing a superb edition to any music producers library. You can then time stretch, resample, pitch shift and add effects (chorus, flange, phase, distortion), giving you further options on its sound design that simply weren’t possible with the original instruments.

With over 7Gb of samples that go with it, including drum and musical loops, it is possible to create a full tune using this plugin alone. It is a multimbral instrument, meaning that you assign a different MIDI channel on your DAW to each of the 16 channels of the Sampletron. You can then split your keyboard with the different sounds or layer them on top of each other using their intuitive interface.

The authentic sounds it is capable of producing are extremely impressive. You can hear the tape hissing, and even the odd bummed note on some of the instruments, but this is what gives the tron instruments their character. From film scoring, to hip hop and electronica, this plugin is a must for those looking to add some vintage sounds to their productions. The Sampletron can be purchased online for around £164.

Minimonsta

This virtual vintage keyboard is an emulation of the Minimoog (an analogue synthesizer produced between 1971 and 1982), but with a few additional features that make it a much more powerful synth. If you are looking for that classic analogue synth sound, I can’t recommend this plugin enough. Artists such as Herbie Hancock, Air and Bootsy Collins all used the original Minimoog in their music. This plugin does a great job of emulating the warm sound of that classic synth, and the numerous presets that it includes show off the sounds that this is capable of. Here you can select the original Minimoog patches, as well as some great bass, lead and poly sounds. There is even a selection of Rick Wakeman patches for you to choose from, if that’s what you’re after.

It has all the usual features and more that you would find on the Minimoog – 3 oscillators, a filter and mixer section, LFOs, 10 waveforms to choose from, as well as envelopes and a delay function. They are laid out in the same way as the original, making it easy and intuitive to use once you have a basic understanding of analogue synthesis. But G Force have taken this Minimoog emulator even further, giving the user the option to create sounds that were not possible with the original. You can assign a separate LFO and envelope to almost any of its parameters with just a few clicks of a mouse, allowing you to take your sound design a step further. All the settings can be assigned to a MIDI controller giving you complete control over its sound. The Minimoog became a hugely popular synth not only because of the great sounds that it can produce, but also because of its simple layout, which was easy to understand, and it shaped the way future synths have been designed. The Minimonsta has retained this simple and intuitive layout, but thrown in some extra features, making it a beast of a synth, and one that is practically limitless when it comes to virtual analogue sound design. No wonder their creators describe it as a Minimoog emulator on steroids. The Minimonsta by G Force can be purchased for around £100 incl VAT online.

Automaton

Audiodamage have produced a number of effects plugins, which are great for the dance or experimental music producer who is looking to add that glitchy effect to their music. Their Automaton is my particular favourite. This is a tough effects plugin to describe, as it is based on a mathematical construction called cellular automaton, but the result is an effects processor that harnesses a mixture of chaos and predictability into your music. The principle behind this plugin involves a grid of cells that are in one of two states – dead or alive – and which change in population depending on the rules that you apply. These cells evolve in synch to your host DAW, and trigger effects such as stuttering, bitcrushing, modulation and replicating. The result produces effects patterns that form and dissolve, turn to chaos and back to order, and are constantly evolving.

For stuttering, glitchy beats, I have found this a particularly useful effects unit. By simply inserting this plugin to your drum track, and going through some of the presets, you will see what great constantly evolving effects you can get. Although you may enjoy its unpredictability, it is possible to have more control over when the effects are triggered, using its sequencer. What I love about this is its uniqueness, and the way it can be used subtly in triggering an extra hihat for example, or you can take it to the extreme and generate random IDM madness. You can pick up the Automaton for $49 dollars from the Audiodamage website.

PSP Vintage Warmer 2

This is a high quality digital simulation of an analogue style single/multiband compressor/limiter. If you are looking to add warmth to your recordings with the saturation effect you would expect when recording to tape, I would strongly recommend this plugin. It is also great for finalising a mix and mastering your tracks, and is very easy to use. The presets include those for bass, lead guitar, drum kicks and snare, final mixes and also a mastering first aid setting. Just finding the right preset and tweaking it to your liking can add some real punch to your music. I have always been advised that after you have mixed your track, the mastering should then be done by a professional – a fresh set of ears, and someone who is trained to identify problem frequencies and correct them. But not all bedroom producers can afford to do this, and for me, using the mastering preset on this vintage compressor/limiter and making some fine adjustments can do a pretty convincing job.

The Vintage Warmer has all the usual controls you would expect on an analogue compressor – Attack, Release, Knee control, limiter ceiling and multiband frequency controllers – so if you know your way around a compressor, you will be able to achieve your desired sound easily. This is one of those magical plugins that seems to make it all sound better, even on its default setting and is an invaluable edition to your virtual studio. The PSP Vintage Warmer 2 can be bought online for around $149.

There are thousands of other VST and AU instruments available, offering numerous ways to add some spice and inspiration into your music. If you’re tired of using the same instruments with your computer software then its well worth trying out some third party plugins.

November 21st is No Music Day

November 16th, 2009

no music day

21st November has been declared No Music Day. The concept was first suggested by maverick music business genius/lunatic Bill Drummond, whose eclectic CV includes managing 80’s legends Echo And The Bunnymen, forming the KLF and writing the book ‘How To Have a Number One Hit’ which explained the process of taking your favourite drum beat and sticking your favourite TV theme tune or melody over the top, which he then proved to be true by releasing his ‘Doctoring the Tardis’ song as the Timelords. The KLF once notoriously played the BPI awards, but instead of performing their song in the regular manner they invited metal band Extreme Noise Terror to do a different version which culminated in Bill ‘gunning down’ the assembled speechless music industry with a fake machine gun. Allegedly, Bill had intended to spray the audience with pig’s blood but Extreme Noise Terror wouldn’t let him because they are vegetarians! And let’s not forget the legendary controversial burning of a million pounds of their own money by the KLF, the ashes of which they made into a brick to sell as a piece of art which was then valued at £60,000, apparently bought by Keith Allen… you couldn’t make this stuff up if you tried!

Anyway, Bill’s latest concept of No Music Day is an attempt to make people think about how they are taking music for granted; we are constantly bombarded with disposable pop and music is more easily accessible than at any point in the past. This should be a good thing but an unfortunate side-effect is that much of the mystique and feeling of belonging to something exclusive has disappeared from the acts of purchasing, discovering and hearing music. Attendance of live gigs is starting to fall because everyone can check stuff out on myspace instead of going to a gig on the off-chance. we have too much choice and most of it has been designed to appeal to the lowest common denominator.

You may think that No Music Day is a stupid idea and that Bill Drummond wants his head examined; but surely this is what music used to be all about? Conceptual Artists provoking thought and new ideas by challenging your world view, encouraging you to be (or at least feel) subversive and like you could change the world.

So let’s join in on No Music Day by not playing or listening to any music and spending that time thinking about what music means to us. Check out http://www.nomusicday.com for info.

Marcus Lindsay – Sound Engineer and Supertech

March 23rd, 2007
Marcus... 'don't stare at music, listen!'

Marcus... 'don't stare at music, listen!'

Marcus is the person you call if your band is going on tour and you need someone to help iron out all the problems associated with running live sequences, backing tracks and midi instruments. His attention to detail and methodical perfectionism will ensure that you don’t get any of those embarrassing technological cock-ups that can ruin a live show, which is why he’s in demand by some of the top acts in the country when they put their tours together. He’s surprisingly modest and cares more about the quality of work he’s doing than having a high-profile career, an attitude which is born out by him turning down working for Madonna on her recent tour. Sissy catches up with Marcus while he’s between tours, to find out a bit about his unusual job.

SISSY: How would you describe what you do?

MARCUS: I describe myself as a sound engineer, but people think that because I work in the live business, I do live sound but I don’t. I’m a studio sound engineer, and live I use some of the skills I have to do another side of the business, which is looking after electronic instruments and recording technology onstage. I suppose on tour, people would refer to me as the keyboard tech or something, but these days that involves a lot more technology than just a few keyboards.

SISSY: So you look after click tracks and sequencing; things like that?

MARCUS: Yes, if there’s additional playback stuff, I might be asked to deal with that, if the keyboard set up isn’t too elaborate and one person can look after both. Things like operating hard disc recorders with a few backing tracks and a click track; maybe a bit of programming on the computer.

SISSY: I’ve seen you do everything to help a band’s live set-up run smoothly, including soldering leads and fixing stuff.

MARCUS: That comes from what I was doing as a studio engineer, which involved learning a bit of maintenance, but also from helping musicians I knew with their own private studios. A lot of people can’t do that aspect of it, the nuts and bolts stuff, so I started attacking the soldering iron through being determined not to be scared of that side of it.

SISSY: What bands and artists have you worked for on tour?

MARCUS: I haven’t worked with that many bands as I only started doing the live shows in about 1998. I only get to work with maybe 2 or 3 artists a year, because each one takes up so much time. I’ve done work for Massive Attack, Kylie, Asian Dub Foundation, Craig David and Emiliana Torrini, which was nice because it was so different from the other stuff; it makes you appreciate working with artists who aren’t on such a huge scale… and I also worked for Madness. I was keyboard tech for them, it was a very small crew for a club tour they did. It was good fun except for the fact that it involved travelling around in the back of a van some of the time, instead of a more comfortable tour bus!

SISSY: Massive Attack are such a legend; can you tell us a bit about working for them?

MARCUS: I haven’t been involved in any studio stuff with Massive Attack, although that would have been really nice. They’ve developed a kind of co-production relationship with someone else and they have their own studio set-up, local to them. I’ve spent a lot of time working with them on tour. I’m happy helping them to make things run smoothly on the technical side; their music just won’t work if it doesn’t have the technology behind it. I did the Mezzanine tour in 1998, a festival tour after that, then in 2004 we did a tour with bits of everything including 100th Window stuff. Last year and this year, we did some charity concerts playing greatest hits.

SISSY: Did that involve revisiting all the different set-ups you’d done before?

MARCUS: Musically, yes, but we approached it a bit differently so it didn’t involve lots of playback. For the Mezzanine tour, I was originally approached by the drummer, Pete Lewinson. He was rehearsing with the band and learning arrangements and he didn’t want to worry about dealing with the technical side of the electronic drum triggering and programming, so he got me in to help with all that. I also started helping the keyboard player Michael Timothy as well… he was the MD (musical director) and was very good at doing his stuff but needed help with programming and sequencing on an MPC sequencer, so I dealt with the sequencing, drum loops and electronic trigger sounds, which obviously there are lot of in Massive Attack. I had to listen to the recordings and put everything in the right order and get it to sound pretty much like the record. They had their own source material to choose from, which was great. Instead of trying to find sounds again, we could sample the album tracks from the original masters although obviously we had to re-produce some of the sounds. I also had to look after the DJ set-up, which is quite a simple thing. I didn’t end up doing the tour to begin with because they hired someone else… they hadn’t known that the drummer was bringing me in. fortunately the other person left and I got called in to do the rest of the tour which was about 3 months travelling all over the world.

SISSY: Massive Attack seem to give the impression that there are some difficult inter-band relationships going on. How did you find them to work with?

MARCUS: There were no problems when I started working with them. We had a common link through my old flatmate who was from Bristol; I met him through the person I studied sound engineering with. I’d worked with other Bristol artists in London, so when I met Massive Attack, we had lots of friends in common. The politics always seemed ok, but they were definitely the sort of people who had lots of strong opinions about things. I think the reputation they have of being difficult with each other comes from them all being passionate about their music, and also because everyone has a life outside the band, which can clash with commitments and obligations or business things that other band members want to do.

SISSY: One of the great things about Massive Attack is that they are hugely well known and respected and yet they aren’t the sort of celebrities you’d recognise in the street.

MARCUS: That’s true, they’re kind of anti-celebrity. They aren’t bothered about being out and getting their faces on the scene. I think that gives them longevity; there are many great artists we all have in our record collections that we don’t have a clue what they look like.

SISSY: The band are also known for having strong political views.

MARCUS: During the last tours there’s been a lot happening in the world and they’ve got things to say about that, which get put into the music. Sometimes I might notice something in the music and ask questions about it, but most of the time it’s fairly obvious and plain to see what their message is. They certainly don’t ram their opinions down your throat if you’re working with them though. I know 3D is always up to something, getting involved in political stuff and those ideas will get used, sometimes in the visuals for a tour; hence all the screen stuff that we do… images that you might not see on tv which are there to inform and educate. Their music has a lot of content that people can relate to and it’s not all about love stories! Some of the messages are quite angry but people will listen because it’s in the context of a beat or a groove that you can identify with.

SISSY: Did Liz Fraser (from the Cocteau Twins, who has performed vocals on various Massive Attack recordings) do any of the live gigs?

MARCUS: She did a few of the gigs in 1998, and she did all the shows we did in 2006. She did some of her famous ‘singing without words’ that she did in the Cocteau Twins, and she did some where she reproduced what she’d done on the recordings. Last year, Liz seemed happier with the live set-up, being able to hear herself properly and being a part of the team; in the early days I don’t think it went as well for her. She was singing a lot of songs on the last tour, along with another female vocalist, Deborah Miller. Deborah isn’t on the albums but she performs the parts of different guest female singers like Shara Nelson (on the Blue Lines material) with the exception of the Tracey Thorn songs. Liz has her own thing going on with the audience who are now getting to see her perform for the first time so she has her own mini-fan club going on at the front of the stage!

SISSY: Can you tell us a bit about working for Kylie Minogue?

MARCUS: Again, it was strange because I’d just finished doing a Craig David tour and I got a call from Andrew Small who’d taken over on drums in Massive Attack from Pete Lewinson. He was asked to become Kylie’s MD and he phoned me because he needed help with all the electronics, keyboards and all the usual stuff. I was quite surprised! Kylie was starting a whole big production tour, it was around 2001 promoting the ‘On a Night Like This’ album. It was a semi-theatrical kind of show involving lots of contemporary dancers and costume changes with a lot of the favourite songs from her career. The music was played by a band but had to tie in with the dance tunes so it had backing tracks running live.

SISSY: What do you think of Kylie’s recent nomination (along with Jackie Onassis) to be the number one female icon of our times?

MARCUS: I think she’d actually find that quite amusing but in terms of what she’s brought to other people in terms of entertainment, she might appreciate it. I don’t think she’d ever try to step outside of the musical arena and go into politics or claim that she’d empowered loads of women, but she’s definitely in control of what she’s doing.

SISSY: The common perception is that Kylie is a really nice person; men and women both seem to love her, and she’s not the sort of girl other women bitch about.

MARCUS: I’m sure there are people who bitch about her, but it’s usually because they’re working for someone else who’s in competition with her. Occasionally the people working for Kylie may do stuff that makes her appear demanding or something, but really it’s to do with her staff being rivals with the staff of other artists. That’s quite common; it happens throughout the business and it’s usually not true. I’ve always found her to be really nice and easy-going and a hard worker. I think she hates bad atmospheres around her so she wouldn’t try to impose things on people, whereas you might work with other artists who can create a vibe that isn’t very comfortable, which rubs off on everyone else around them. If you look at the kind of music that Kylie makes and the shows that she does, you couldn’t have a bad atmosphere and pull it off… it’s all about fun. She’s very professional and its very hard work for her, with all the dancing. I’ve done all the Kylie tours since 2001 as well as the tv appearances that involved a live band.

SISSY: What happened when she had to cancel shows due to her health?

MARCUS: In 2005 we had a tour that was cancelled halfway through when we were in Australia. After Kylie was diagnosed with breast cancer, she called a halt to everything for a while, then word came out that she wanted everyone from the old band and crew to come back for the new tour, so we finished the dates that had been cancelled in Australia and did a few additional shows. It was essentially the same show, with a few minor alterations. We had one show near the end of the run, in Manchester where she had flu, which if you’re trying to sing and dance can be difficult and she couldn’t give it 100% so we stopped a show halfway through. There was an interval, so she played till that, then didn’t come back on. It was the first time we’d had to actually stop a show. She bounced back a few days later and we carried on.

SISSY: What was Craig David like to work with?

MARCUS: I worked on the first tour he did with a sizeable production. He seemed really down to earth and in tune with thinking that if it didn’t all work out successfully, it could all end tomorrow, and appreciative of what was happening for him. When you explode that big at that young age, if you have got your head screwed on right you won’t take it all for granted. If you’re not humble and someone is turning you into something and creating you out of nothing, you’ll be gutted if it doesn’t work out. If you’re doing your own stuff and you feel in control of what you’re doing then it’s up to you to make it a success, as long as you keep an eye on the business side as well. I think Craig’s previous experience with doing lots of club gigs and DJing helped him; he was used to working with different musicians so when it got scaled up and became more about just him, he could cope. Also he knew that the artists he aspired to be like had worked really hard for their success so that helped him to see what you had to do and what could happen. When you’re that young, it doesn’t matter what business you’re in, your ideas are going to change as you mature and you’ll have different points of view on life. Your priorities might change from music to having a family or something. Craig is still playing and because he has a strong fanbase all over the world, he’s able to play in lots of different countries. I think the way the industry works, it’s hard to sustain the huge level he entered on. You might not be intending to be the next big thing, they might make you into that, then stop pushing you which leads to the perception that something has gone wrong when it hasn’t. I’ve seen how marketing can make things appear differently from what they really are sometimes, although marketing budgets aren’t what they used to be. Craig did actually seem like a really nice person. The thing to bear in mind is I’m on tour with these people in a purely technical capacity; no-one’s asking me to make any radical artistic decisions so it’s not up to me how things turn out!

SISSY: How did you get involved with Asian Dub Foundation?

MARCUS: Through David Lawrence, the tour manager from Massive Attack who took over working for them in 1999. He asked me to help out with their technology. Asian Dub Foundation all interact a lot with each other on stage; they’ve got rappers and someone playing tablas as well as live instruments. The last thing I did with them, they had a live drummer as well as a guy doing loops and programming. They also have their own DJ set-up. I’m basically there with another tech who looks after guitars and drums, but everyone in the band kind of gets stuck in, helping out with everything. I’m there as an extra pair of hands to make sure it runs smoothly. We’ve done some smaller shows and some big festivals as well, where I was dealing with the extra playback, sequencing and all the electronic equipment.

SISSY: They seem to have a huge following.

MARCUS: They do; I don’t recall any shows where people didn’t get into it. They really make a performance of it; it’s not just a DJ playing beats. It’s good to watch that kind of thing where it’s a real rabble-rousing infectious performance and like Massive Attack, it’s not about celebrity. One of the moments that I particularly recall was after going from some smaller gigs to a festival in Japan. They were playing late afternoon on an enormous stage at a venue the size of a football pitch, and the set-up on stage looked quite small; they weren’t taking up the entire stage like some bands do, but they really got the crowd going and bouncing up and down, this huge sea of Japanese faces getting into it. I didn’t see that happen with any other band that day although quite big bands like Travis were playing, but the reaction was nothing like the one that Asian Dub Foundation got.

SISSY: I didn’t realise that their music was big in other countries.

MARCUS: I think their markets are varied in different territories; maybe in some countries they go down well in a club type set-up with more of the DJing and use of the rappers, whereas in other territories they can tour with a whole band. They’re able to change their set-up to suit different things, which helps them to keep their profile bubbling along by adapting to suit different demands.

SISSY: It seems as though you must get to travel extensively all over the world with the bands you work for; is there anywhere you haven’t been that you’d like to go to?

MARCUS: I still haven’t done much work in South East Asia; either because I didn’t take a particular job, or because something got cancelled in a band’s schedule. I seem to keep missing out on Hong Kong and that part of the world in general although I have worked on stuff in Australia many times. So the Far East is somewhere I’d like to go to more. Also, I haven’t really worked in Russia, although I’ve done a few things further south like the Balkan States. Again, I always seem to miss out on those places like Russia and Estonia. I seem to have covered most of the other countries! Not many bands get to play in the Middle East as there’s not so much demand, but I’ve been fortunate enough to do gigs in Beirut with Massive Attack, also in Lebanon and Israel. I’ve done South Africa twice, but I’ve never done anything in other parts of Africa.

SISSY: Do Massive Attack consciously make a point of trying to play in countries like that so they can get their message across?

MARCUS: It’s hard to work out the question of which comes first; are there agents and promoters asking for them to play, or are they fishing for gigs in those territories? Some of these places are exceptional in terms of playing them and they are unusual so not many artists are going there. When you start breaking things down to the logistics and cost of putting on a gig, in some countries it just isn’t viable to play much, so that can create a bit of a barrier as to where it is feasible to tour.

SISSY: Can you tell us a bit about how you got into this as regards education and training etc?

MARCUS: I was born in the UK but my dad was in the military, so after going through both English and American education systems I ended up finishing school in the UK. When I realised I could actually leave school at 16, I didn’t really know what I was going to do. I was a good student up to a point but I think moving around with my family hampered my ability to stay in sync with the different syllabus in the UK, or American schools on various airbases. I went to American schools in the States in Illinois, California and Washington, then in Italy and the UK. Then from halfway through secondary school, I went to a British school… it was pretty patchy. I lost interest a bit through all the moving around.

Basically, I decided I would like to try doing something involving video or audio editing and technology. I was at college doing business studies and computing. I did some work experience through college so I could go to a studio and spend time seeing how that worked. Then I decided I wanted to get specific training in sound engineering. At the time, in the late 80’s, people were still trying to get jobs in studios by writing to loads and working their way up from tea boy/tape op, but I preferred the option of getting more training first which was quite difficult as there weren’t as many courses as there are now. I found a private course in Manchester; I wanted to go to an established course in New York but my father was a bit apprehensive about me going away. So I worked and saved up to go on the course in Manchester. Compared to what you can do now, it was a bit of a shambles and not very well run, so I didn’t complete the course although I’m sure I would have passed! I spent most of my time in that studio learning to do things hands-on as well as learning lots of theory.

SISSY: Were you really into music at the time or was it a case of finding something you had an aptitude for?

MARCUS: I had always loved music because of my dad. He had a really mixed music collection, which was unusual for a black guy, where you might expect just to see loads of soul and jazz; he had everything from the Beatles to Gene Pitney and the Beach Boys as well as stuff like Parliament and Funkadelic. He loved all genres of music so I had a vast record collection to listen to. I was a massive Stevie Wonder fan, and I loved Prince. My dad wasn’t so keen on him, maybe because he was a bit too quirky and odd for someone of his age. For me, Prince combined many styles of music, like James Brown, Sly and the Family Stone, Jimi Hendrix and Little Richard, all into one thing but with his own style. It appealed to my rebellious side. My brothers were into rock music so there was lots of heavy metal in the house as well! I kind of started looking after my dad’s hi-fi and his record collection, making little mix tapes and stuff.

SISSY: Did you ever try and play an instrument or make music yourself?

MARCUS: I like to sit down and mess around on the guitar, and I like playing the drums and teaching myself bits. You pick things up from other people you’re working with; when you’re around great musicians you learn things and sometimes they encourage me to have a go, which is really nice. But I don’t try and become a musician.

SISSY: Do you think your perfectionist tendencies have something to do with why you haven’t tried to be an artist yourself?… as in your own standards are too high for you to meet them!

MARCUS: I wouldn’t be surprised, but I’m quite happy with what I do because it’s still creative but in a different way. You’re collaborating with people without realising it.

After I left the course in Manchester, I came back home and did part-time jobs while writing to studios all over the place. Eventually I got an interview at Orinoco Studios on the Old Kent Road and at least I knew I was going in there a bit prepared, rather than completely green. They didn’t have a position for me but through their relationships with other studios and managers, they sent me to Protocol Studios behind North London University on the Holloway Road and I got the job. The owners had recently taken over; they were young guys and they started me as an assistant engineer.

I worked on a mixture of projects including people from PWL, jazz projects, remixes for Chaka Khan and lots of commercial dance mixes, as that was a big thing at the time. I worked on some hip hop stuff like Smith & Mighty from the Bristol scene, who weren’t really known at the time, and then there was some film and tv music as well as some of the Britpop bands like Suede and Pulp. We were known as a mid-budget studio so record companies would send in bands that they didn’t want to spend too much money on. I trained up some of the new tape-ops who didn’t have any technical knowledge and I worked on all different kinds of music whereas some of the other engineers would only do specific styles. I found some of the grungy shoe-gaze bands a bit dull musically; they were nice people but the music all seemed the same. Although my background was recording live bands, I was a bit more interested in the people who were trying new things. All the new technology was developing and it was an interesting learning curve for me. Sometimes acts would bring in their own producer and engineer so I would just assist them.

SISSY: You’re obviously a really competent engineer, so why haven’t you done the obvious thing and made the transition to becoming a producer?

MARCUS: Well, things became a bit stagnant for me at the studio in terms of some of the work I was having to do. Then unfortunately the business started struggling so my pay versus workload ratio wasn’t too good. I started looking for other job options, and almost went to be an engineer at the Roundhouse studios in Camden but it didn’t work out. I think I made the odd wrong turn and didn’t do what some other engineers had done which was to stick to one area and start excelling in that. I was quite content as an engineer because there were so many different aspects to it. I think some people want to call themselves a producer because they want to feel they put their own stamp or have a big effect on a record, which is not really where I was coming from. I’d rather do my part really well, without feeling the need to control things. And I wasn’t thinking about the money side of it; royalties and that kind of thing.

Eventually, I started doing freelance stuff, which was better for my sanity. I did a film score for Mike Leigh through knowing an actress/musician called Marianne Jean Baptiste who was in Secrets and Lies and an Oscar nominee. She wasn’t in this film, she was singing some of the music so I was working with her and a musician called Tony Remy. I think in terms of building up a career as an engineer, I didn’t spend long enough as an in-house engineer, whereas lots of engineers spent years doing that and developing relationships with producers.

I’m not a complete geek but I think I’ve been able to help inspire confidence in the people I work with through knowing about the nuts and bolts of the developing technology. We’ve constantly been battling with new technology for years now and it’s kind of reached a peak, but during the 90’s there was a sense of there being all this new stuff to choose from but none of it was really perfected in terms of how to use it the best way, and what was going to be reliable, so I kept up on all that. But you can still put a microphone in my hand and I’ll know what to do with it!

Although I’m not a musician, I learned a lot about music through listening to arrangements and parts over and over again; you have to be musical to drop in a drummer or guitarist in a complicated bit. If you don’t develop that you can’t do the job, so it’s important to ask questions and learn if you’re not a musician.

SISSY: Do you have any favourite bits of equipment?

MARCUS: Apart from the hassle involved lining everything up, I don’t think you can beat a good analogue 24-track 2inch tape machine. All desks have their merits so it’s hard to choose one but Neve desks had a lot of care and attentions put into the building of them sonically, and I like some of the old American stuff like API consoles because they have a certain sound. As a real functional desk, I like the old SSL’s because of their functionality, and SSL still make good analogue gear. When SSL brought their automated desks out, it played a big part in pop music during the 80’s and 90’s. I rate quite a few microphones like Sony, Neuman and AKG… all of those are good for different things.

SISSY: Would you agree with Flood that 2inch tape sounds best and CD quality is horrible?

MARCUS: He has a point in that we’re making high quality music, even on digital systems and then translating it down to much lower resolution systems like CD and MP3. You could say the same about cassettes but not so much about vinyl. It’s about what you deliver to the audience; there’s a whole generation of people who think that MP3’s are the way everything sounds. We have to try and make the delivery format not let down the quality that’s been recorded on the expensive studio equipment.

SISSY: How do you think things have changed through new computer technology and recording software?

MARCUS: I can’t argue with the fact that recording technology has improved, but I don’t think the music has improved as a result of it. If that was the case then all the old music that was made on old technology would be redundant, but it isn’t. I think it’s created fast-food style music production and it stems not just from how it’s made, but from the delivery, the way it’s presented and the artists in general. We’ve been using technology to fix a lot of things when you should just get people to do it right in the first place, or not bother to try and fix it because it had a good vibe even though it wasn’t perfect. Often mistakes will be fixed by cutting and pasting parts, purely because you’re watching the clock due to the finances, when you used to make the musician stay until they’d played it right. Things sound better when the whole song has been played from start to finish, rather than chopped around… you can tell the difference.

Some people are striving not to make things sound so clinical but they’re battling because they’re still relying on the computer so it will have a major influence. There are a lot of albums that sound kind of plain, not because the sounds are synthetic but because something’s been going on in the editing and tweaking and perfecting with the computer.

I think we’re coming full circle now though because people are buying all the old vintage equipment to make things sound more natural. It’s difficult to beat some of that old equipment because it was expensive for a reason… it’s really good! We should use computers as tools and not abuse them; we think technology is making us more efficient but it isn’t. We listen differently because we’ve got a screen in front of us; you can mix a record without seeing the waveforms and yet we’re using our eyes to analyse it instead of our ears, when music is meant to be listened to, not looked at… Don’t stare at music!

Contact Marcus at yinandyang69@mac.com

Neil Martin, Sony/BMG Marketing Manager

March 9th, 2007
Neil Martin... musician friendly marketing man

Neil Martin... musician friendly marketing man

When you talk to musicians who have had disastrous relationships with record companies, or who have had releases that have failed to sell, you will often hear from them that ‘it was down to bad marketing’. Conversely, marketing departments are often blamed for pushing rubbish acts, and launching them in such a way that they are forced into public consciousness thus achieving a degree of success that more credible musicians feel these acts don’t deserve. With all this in mind, Sissy meets up with Neil Martin, marketing manager at Sony/BMG to get his side of the story and hopefully find out the truth of the matter; can marketing make or break a band, regardless of talent? Is it true that anyone could become famous and successful if enough money and imagination is spent on them?

You might imagine that your typical marketing man would be hard-nosed, cynical and manipulative but Neil is none of these things. He’s humble, modest, unassuming and a genuine music fan who has managed to retain a degree of innocence despite working at the rockface where music merges uncomfortably with business.

SISSY: What’s your official job title?

NEIL: I’m currently Marketing Manager for Catalogue, which is essentially material over 18 months old. But for 12 years I was doing frontline Marketing Management, looking after UK bands and international acts, marketing them in the UK and breaking them, or not breaking them! I did a lot of work for Epic which is a Sony/BMG label, from 1990-2002. I worked a really broad roster of artists including Motorhead, The Stranglers, The Godfathers, New Model Army, Headswim and we signed The Lightening Seeds, who we probably had most success with in marketing terms. Then International Acts I’ve worked with include Ozzy Osbourne and Black Sabbath who I’ve worked with for years, Pearl Jam, Korn and Screaming Trees.

SISSY: Can you describe what your job entails? Legend has it that being a marketing man involves lots of cocaine and a huge expense account!

NEIL: Those were the glory days! That sort of thing doesn’t really happen any more in these frugal times. Basically, the best way of summing up what the marketing manager does is… they are the product manager for their roster of artists within the company. So that means that if they are the marketing person for an act, they are totally responsible for managing them through the company. In the first instance they work with the A&R man who brought the act to the company; hopefully getting to know the band early on, if they’re a live act, going to see them play and generally getting a vision for how they can be marketed. It’s also good to form a relationship with the act’s manager if they have one, help find a booking agent and get a good team around them. So initially marketing involves being the point of contact between the artist and record company.

Then you would commission a photo shoot, and start to look into getting some artwork ready. One of the great things about this job is that all the acts are so different; you’re not dealing with marketing baked beans and putting tins on a shelf, you’re dealing with creative human beings who have all got their own opinions. Some of them are passionately interested in art, some are artists themselves as well as musicians so they contribute a lot. Others may not have a clue or don’t care and need a lot of direction so the marketing manager gets to be more creative. Then it’s about finding the right creative people that the artist will hit it off with. The next stage involves scheduling a release date for the first single, then the album or whatever releases have been decided upon. Then you’d be looking at commissioning and making a video. Next the cds and covers have to be physically made. For radio, you need to get a radio promo package together, which is part of what the marketing department does in conjunction with the promotions and PR people who may be within the company or outside agencies employed by the act. The marketing man is like a conduit; once an act has been assigned to you, you’re expected to produce all the things the artist needs for radio and tv. After all that comes the actual marketing of the product itself, a lot of which is now online or digital. Then there’s the traditional media like press, radio and tv advertising, which if a project takes off involves making commercials.

SISSY: How does the budget get allocated for an artist?

NEIL: You would sit down and agree one with the MD of the label itself. If you’re breaking a new British band, for example, you would have a figure in mind but that can change very quickly depending on how momentum picks up for the act. The actual amount will vary depending on how much it cost to sign the band, record them. What you’ll find is if you sign a band for around £100,000 you’ll initially have a really decent marketing budget and then if it starts to take off, the budget will increase correspondingly. The budget may have to include tour support of £50,000 depending on the contract, plus around the same again for a video.

SISSY: Is all of that recoupable from the artists’ royalties?

NEIL: Again, it depends on the contract, but as a rule, what we would provide as a major record company would be sales and marketing, press and promotions. But there are other costs above and beyond those that would generally be recoupable.

SISSY: Some bands prefer to employ press and plugging agents outside their record label. Does that cause offence to the in-house departments and result in them not working so hard for the artist?

NEIL: Not usually; it depends who it is. If it’s a good artist having success, everyone obviously wants to be associated with that. People at record companies are no different to the artists in that respect. You do have bands that come with outside press agents, but the more people there are involved within the company, the more exciting it is, which generates good feeling about the band.

SISSY: Have you been a part of any particularly notorious marketing stunts or ploys?

NEIL: The one that springs to mind is when we floated a giant statue of Michael Jackson down the Thames. It was to promote the Dangerous album, which had a huge statue of him on the front cover. So we hired a barge and floated it down the river, which got on the national news and in all the papers. What you’re trying to do with something like that, and it’s getting harder and harder, is to create something that generates news, that gets you on to things that money can’t buy like the News at Ten, the front page of the newspaper or radio coverage like mentions on a phone-in show; anything that gets people talking about the band.

SISSY: So what does marketing catalogue entail?

NEIL: It’s kid in a sweetshop time! You get to revisit old albums and remaster, repackage and re-release them. We have a synch department who are looking to place tracks on adverts and soundtracks, and one act that’s enjoyed success recently in that way is The Only Ones, whose track ‘Another Girl, Another Planet’ was on the Vodaphone ad. It’s actually my all-time favourite song and I wasn’t sure about it being appropriated for that advert, but the upshot has been that the band has reformed despite saying that hell would freeze over before they would get back together! They are doing some gigs and have loads of festival dates lined up. So we are looking at the 3 albums they recorded for our label as well as all the B sides of the singles and extended remixes. We’ll get lots of photos from the era and maybe get a journalist or someone who understands the band to write an essay on what each album meant and we’ll re-release them around the band reforming.

SISSY: I actually think that part of your job will increase in the future while investment in new bands will decrease because it’s so risky in today’s environment.

NEIL: I think there will always be people who want to buy cds. We’re kind of in a bit of a scared, uncertain stage at the moment where people think it’s all going online or digital, but people like myself who are working with catalogue don’t see that yet. It’s a bit like when vinyl was considered dead by 1992, and now it’s back with a vengence and getting more and more popular. Certainly major record companies have been a bit slow to react to the internet; 7 years ago they were burying their heads in the sand which caused a lot of problems we’re still scrambling to deal with, but I think there’s room for both cd’s and downloads. There’s an enormous population of people in this country who are over 35 and still buy cds. In marketing terms we call him ‘£50 man’… who goes into a record shop and thinks nothing of spending £50 a time on cds. Those people will be buying music for at least another 20 or 30 years. Then there’s a huge ‘grey market’ of pensioners; there’s never been so many pensioners in this country who grew up being into music. The thing to bear in mind is, the music industry is still a very young industry; Elvis was only 50 years ago. The industry has kind of fumbled its way along on gut feeling and it’s never really been based on a great business model. So the interesting thing is, the people who started the industry 50 years ago are all retiring by now and there’s a new breed coming through. If you compare it to the motor car industry or book publishing, the music industry is still changing and no other industry has been through so many changes in such a short space of time, in terms of both styles and formats. I can definitely recommend the book ‘Black Vinyl, White Powder’ by Simon Napier Bell to anyone who wants to discover the heritage of the British music scene and all the changes it’s been through.

SISSY: Lots of artists blame poor sales on inadequate marketing… what’s your opinion on that?

NEIL: The Rolling Stones were the first to do that in about 1964! Their Manager, Andrew Loog Oldham told the band to say in interviews that they hated their record company because it made them look like rebels, more risqué than the Beatles. Bands like Oasis are still doing that today; I think it’s great… it’s how things should be. Otherwise you can get too comfy and complacent. Sure, record companies can make mistakes; the big ones are enormous organisations who have worked out their priorities and may not be able to allocate the type of budget each individual band would ideally want.

SISSY: I have a pet theory, that punk inadvertently created what it set out to destroy; before punk, to be a successful musician you had to learn to play for years so you were really good and possibly be an art college graduate or something as well. Then punk came along and was anti all that. The lesson the industry seemed to learn was that you could take any couple of kids off the street and as long as they had the right hairstyle and cool shoes you could market them and they’d make it. So instead of having to sign drug-addled reprobate punk bands, you could turn a couple of malleable, clean-cut and obedient kids into pop stars. What do you think?

NEIL: It’s funny you say that because I read a brilliant article recently that said the advent of the X Factor could be seen as a terrible side-effect of punk! The essence of punk was that anybody could do it and the legacy of that idea is shows like the X Factor and Pop Idol. The music industry is many things; it is a broad church so you do have things like X Factor or Westlife at the teeny end of it where arguably you can just get a bunch of herberts off the street, stick them together and write some songs for them then promote them in the right way. They are manufactured but that has happened ever since pop was born, and will probably continue to.

SISSY: Do you have any favourite bands at the moment, either musically or in terms of being good fun to promote?

NEIL: I hate this question because I always go completely blank!

SISSY: Personally I really rate the new Arctic Monkeys single… they had that first album hype and massive success and could have easily become a one-hit wonder, but they seem to have learned a lot while they’ve been touring; that if they want to make it on the international rock arena they have to subscribe to the great rock tradition and reference their Sabbath, ACDC and Zep. They seem to have done that with their new single, which is basically intelligent heavy rock without fuzz! So now they can make it in America and Germany… everywhere.

NEIL: That’s true, they’ve been a bit parochial up until now but it looks like they’ve gone broader in their music. But there’s no current bands really grabbing me by the throat. Maybe it’s a wider thing really; I think life in general is quite dull at the moment in terms of all areas of the arts. I don’t think music is any different from the other arts in the respect that it’s kind of waiting for a revolution; that’s where Britain seems to be at the moment. One person I have really liked over the last year or so is Paolo Nutini who I think is fantastic. It’s not the sort of thing I normally gravitate towards but I just think he’s a real talent, a fantastic songwriter and he’s got humour as well.

SISSY: And his voice is quite distinctive. An A&R man once said to me that it’s not important to be a technically good singer, as long as your voice is instantly recognisable as you. For example Bobby Gillespie from Primal Scream isn’t a technically good singer but he doesn’t sound like anyone else.

NEIL: It’s the same thing with Ozzy, the Arctic Monkeys, Oasis or Bob Dylan; it’s star quality. I saw Bob Dylan last night and he just kind of drones on but there’s something about him that’s unbelievable and he’s incredibly cool. There’s not enough star quality around in my opinion.

SISSY: Or maybe there is but it isn’t being given an arena in which to develop at the moment?

NEIL: I disagree; I think real stars will always emerge because cream rises to the top.

SISSY: That’s an old political argument; capitalism assumes that cream rises to the top and socialism assumes that scum rises to the top so the weaker elements of society need protecting from the scum. Applied to the music industry, I would say the more left-field artists, less obvious acts, or ‘growers’ need time to develop, something which doesn’t always happen in an instant success or market-driven environment.

NEIL: Being really successful always comes back to the same thing, it’s still all about the song. If you’ve got a good strong song you’ll get there. In a way, I think things were worse in the past when you just had Radio 1 and 2 with strict playlists, and nowhere else to go. Although I think XFM is a prime example of a radio station that’s got it all at its fingertips but only has 500,000 listeners because it still adheres to a playlist and won’t actually go out on a limb and see what people are doing, instead of playing the same few records every hour. They should be broadening their remit and saying ‘here’s a load of new music, it’s really exciting!’ and becoming something that could be really influential, creating an audience that’s willing to be stimulated. XFM doesn’t do that; it goes so far and then it’s just Capital radio all over again.

SISSY: That’s kind of what I’m saying; everything seems to be playing it safe, designed to appeal to the lowest common denominator. Things have to be instantly popular whereas great bands can sometimes be less immediate and more difficult to understand. For example, Led Zeppelin were dismissed in the UK when they first started and had to go to America to become successful. In today’s climate, they wouldn’t have got a record deal.

NEIL: That’s true. REM would never have made it past their second album, even U2 probably would have been dropped! Bands like the Godfathers and Headswim might never have got signed in the first place.

SISSY: You were saying you think the live scene is quite vibrant at the moment, despite the general decrease of revenue in the music industry?

NEIL: I think the live scene has been really vibrant for the last year to 18 months, and even if that is because recorded music sales have decreased, it can only be a good thing. If you’re a musician, that’s what it’s all about; it’s not about sitting in your bedroom recording, it’s about being able to do it live as well.

SISSY: Do you think it’s thriving as in unsigned bands are playing, or do you think that it’s mostly bands who are already in the industry, as in they have management or a deal already?

NEIL: My impression was that at venues like the Barfly, Dublin Castle or the Metro, a lot of it is American bands or more established British bands who can pull a bit of a crowd, which gives unknown bands a chance to support them. Obviously they need to have got to a certain level already or they wouldn’t be given those gigs.

SISSY: Is it true that you have to have a manager these days in order to get taken seriously by a record company?

NEIL: No, that’s not necessarily true; we have signed bands without a manager. In some ways it can be an advantage not to have a manager as there are an awful lot of managers who don’t know what they’re doing and are a pain in the proverbial! There are bands who have a mate representing them at the beginning, and they can be a bit green behind the ears. They might be good at booking local gigs or getting a rehearsal space for the band, but when it gets beyond that, you need someone who knows what they’re doing in order to get to the next level.

SISSY: As a marketing manager, do you have company directives to find a certain amount of bands each year?

NEIL: Certainly, the A&R department are looking for bands all the time. Sony/BMG has just started a new initiative, which is basically a blog page. We’re telling bands and A&R not to send in demos; save the money because it’s all on line now. We’ve got this blogging intiative set up so that if you want to send in your music, you can post it up on the site and we’ll give it a listen. I think about 800 bands have posted stuff so far in the 4 weeks since it started. The addresses are columbiademos.co.uk and rcademos.co.uk…. Columbia and RCA are the 2 frontline labels within Sony/BMG. It’s worth checking out; there’s a social networking aspect to the site as well and blogs by people at the record companies saying what they are up to at the moment, but the main objective is to attract artists who want to get signed. It got some good press when it first launched.

SISSY: How did you get started in this career?

NEIL: There was an awful lot of luck involved; it’s not something you can train for. I studied something completely different…Maritime Studies which was completely random! I was interested in shipping and air travel but my passion was always music. When I left university I got a job with HMV and partly enjoyed it because it widened my musical knowledge and I got discount cd’s, but I didn’t really like the retail environment. I wanted to work with bands or for a record company. I was clearly never going to be talented enough to go on stage so I decided I would have to live my live vicariously through other people who could. So I joined CBS in their telesales department with a view to getting into marketing. I wanted to work for them because I loved the Stranglers and they were on CBS. Luckily enough I had a really good manager who saw my enthusiasm and gave me a chance. So I worked my way up, plus I was lucky.

SISSY: Who are your favourite bands of all time?

NEIL: As I said before, I love the Stranglers, but my musical appreciation is so much wider now; when I started I was a bit blinkered. I think the way people consume music now is so different to 20 years ago. When I was a kid it was more tribal; you were a punk or a skinhead or a mod. If you didn’t have the right shirt on you’d get beaten up! It’s not like that any more because everybody likes a bit of rap and a bit of rock or indie. There just aren’t those divisions now.

SISSY: Can you give any advice to people wanting to work in the music industry?

NEIL: The only bit of advice I’ve ever given to anybody in the 20 years I’ve been doing this is; whatever you’re doing, do it well. If you get your head down and do things well, someone will notice. And if you show enthusiasm and an aptitude, people pick up on that. in the music industry, people thrive on enthusiasm because it’s all about vibe and gut instinct. We can spend hundreds of thousands of pounds marketing things, but it’s more about the visceral feeling than logic. So if you want to get into the industry on any level, if you get an opportunity, just seize it and give it your all and it will be recognised!

Tony Harris – Recording Engineer with Attitude

February 1st, 2007

Tony… waving the flag for good songs

Tony Harris or ‘Nod’ to his friends is a rare phenomenon; a studio engineer with over 25 years experience who is happy to be just that without hankering to make the move to become a producer. In a way, he’s a typical ‘old school’ engineer in his no bullshit approach, but he’s kept abreast of new developments in technology and is equally comfortable recording on a laptop as he is in a 48-track studio.

SISSY: What would you describe yourself as?

TONY: Primarily I’m a recording engineer but at the moment I’m working at the British Library national sound archive, digitising. I’m transferring tapes of sociological interviews to digital format, backing everything up into a massive hard drive to be preserved for the masses. I have to do 1200 of those during a six-month contract so it’s like a six-month freelance gig

SISSY: Can you tell us a bit about what else you’ve done as a recording engineer?

TONY: I’ve been an engineer since 1979; I’ve worked on recordings by the Sisters of Mercy, 10,000 Maniacs, Sinead O’Connor, Bad Company, Rolf Harris, the Coronation Street Album… loads of things. The Coronation Street Album was a celebration of 35 years of the show with lots of the actors doing a track each. It was amazingly good fun because we worked at Abbey Road studios for three months; it was one of the best gigs I’ve done because now everyone wants to do an album really quickly and cheaply instead of taking their time.

SISSY: Tell us about how you got started; were you originally a musician?

TONY: No, I got into music comparatively late when I was about 12 or 13. But at the same time, I was a bit of a swot at school and I liked biology, chemistry, maths and physics. I was buying more and more records and getting more into science. Then I saw this magazine, which had an article on how a recording studio works. I picked it up and it had pictures of mixing desks and things, and I thought it was interesting because it seemed to be halfway between science and music… it was to do with music but also it was to do with being logical, organised and scientific.

SISSY: I heard that as a teenager you had pictures of mixing desks on your bedroom wall instead of the usual scantily clad females. Is this true?

TONY: Absolutely! When I was 15, all I wanted to do was to work in a studio.

SISSY: How did you get your first job?

TONY: I wrote to every studio in the world a hundred times! When I left school I was temping at Debenhams for about a year because I couldn’t get work at a studio. When I was 18 or 19 I got my first job at a studio down in Worthing. I couldn’t get a job in London because I lived in Guildford, so when I had an interview with a London studio, the people who lived closer would get the job, It was that catch 22 situation of I couldn’t get a place to live in London unless I had a job and vice-versa. I worked at the studio in Worthing for about a year, then left because the guy who ran it was a bit of a nightmare. I was doing the jobs of engineer, tape-op, tea boy and cleaner for hardly any money and no one else was working there for me to learn things from. Then I moved to London and did temp work cleaning pots and pans and packing shirts while looking for another job in a studio. I had a flat in Victoria and each day after work, I would cycle in a different direction, knocking on studio doors.

I eventually got some freelance work for Odyssey studios in Marble Arch… I think Jazz FM are in that building now. They asked me if I was available for a session… they told me the producer was called Connie Plank, the band was Ultravox, then they gave me the keys. So I had the keys to a studio I had never worked at before and I was supposed to be in charge for the weekend while Ultravox were in… it’s amazing because I could have been anyone and stolen everything! The session was to remix a single called ‘the Voice’. It was funny because I didn’t know where anything was in the studio and I had to search for the kitchen and the air conditioning etc. Anyway, I survived the experience and did a few bits of work for Odyssey over the next months. It was a really cool place to be because while I was there, they had Thin Lizzy in one studio, Black Sabbath in another and the Who came in at one point. A few months later I got a job at Livingstone Studios in Wood Green, which is still going today and has lots of big bands in.

I was originally taken on as a tape-op/bottle washer/tea maker and I helped build studio two. Myself and the other tape-op helped the owner, Nick Kinsey to build it although we had no building experience! I ended up working at Livingstone for the next ten years, from 1981-91.

SISSY: Tell us about how the 1980’s were compared to now.

TONY: It was the beginning of the end in some ways for music, because it was the start of technology taking over from ‘real’ music. I didn’t mind using SSL for automated mixing but it was when sequencers and samplers and Fairlights came in and everyone was spending £15000 on an Emulator One or a Synclavier that things went downhill. Everyone was obsessed with making records that were the most in tune and in time possible, but not succeeding. There’s a lot of records from the 80’s that are unlistenable because everything has a stupid big sample of a snare drum and it’s all a bit out of tune with loads of chorus and things on it. I hated it; it was pseudo science with people trying to look like they were clever and that they knew what they were doing. Don’t get me wrong, I love technology if it’s doing something useful but it’s annoying when you’ve been in the studio for 2 days and you can’t get the code on the tape in order to organise a click track so the band have all committed suicide or split up and left because they’re bored out of their minds!I think things did recover quite soon though, because good sense prevailed in the end. There are lots of records from around 1983-85 that sound totally appalling. 1960’s and 70’s records sound great and then once things like Nirvana and grunge came along at the end of the 80’s, everything sounded fine again and has ever since, but there was this horrendous chunk in between! A few people got it right, like Trevor Horn who was really good, but everyone else was trying to copy him and failed. Also, it was a time of complete stupidity where you had every man jack from America who’s ever made tea for Prince or Madonna, coming to this country to be an American producer and getting £500,000 budgets when they’d never actually done anything. They were imported by A&R dimwits who had no idea, who were impressed by a credit as a tea boy on a Prince record or something. Budgets for albums were ridiculous by today’s standards; obviously you can’t really compare because technology has moved on in terms of you can afford to have a studio at home. But then, the studio would be costing the artist around £1200 per day, my fee was £250 per day and although I tried to avoid the really long sessions, I did a Runrig album for 10 weeks, so you can see how that cost a lot. Some people would spend a year making an album at Livingstone, hiring every session musician you can imagine, and hiring loads of extra stuff in. that was also the fashion in the 80’s; to hire in racks of valve EQ’s and effects. There was always ‘this week’s thing’ that you had to have and all that was costing as much as the studio itself.That sort of scenario can still happen today though; I did some recording 18 months ago with this 18 year old Irish guy called George Murphy who’s got a fantastic voice… he sounds like Shane McGowan’s dad! He had a number one single in Ireland so you’d think they’d try and bang an album out quickly to capitalise on that success, but 18 months later it’s still not finished. It’s probably costing 100’s of thousands of pounds. The first album was all covers and was done really quickly but now he’s writing his own stuff; I know you can argue that it’s the artist’s right to express themselves creatively but… do it in stages and start with a couple of original tracks rather than spending all that time in an expensive studio learning to write!

SISSY: Do you think that developments in technology have benefited music or harmed it?

TONY: I think it’s entirely neutral in effect. It’s a tool; intelligent rational people using it make good records and morons or coke addled fools don’t! There’s lots of records now that use a lot of tech and sound great and have been done in a way that you couldn’t make records before, for example the Eels and the Flaming Lips who are farting around with technology in a kind of 60’s approach to making music whilst still being high-tech.

SISSY: Do you think the effect on the industry in general is neutral as well?

TONY: Yes… I mean what’s better? Having 10,000 records out there, which cost £1000 each to make, or one record that cost a million. People can only listen to a finite number of records in their life so you could say it’s good to have choice, but then there are a lot of not very good records out there. It is better if people have learnt their craft; the brain behind doing stuff is more important than the stuff.

The internet has made it easier for people to put stuff out there, but it hasn’t increased the quality of what’s on offer. Look at myspace; it has something like 40,000,000 people on it and everyone’s got a track on myspace. It’s inevitable, and the same applies to TV, radio, art writing; computers have made it possible for everyone to make their stuff accessible. Sometimes I think it would be great if everything got erased and we had to start again! But you can’t now; you can’t imagine a world where you can’t hear Sergeant Pepper or see the Mona Lisa because there’s millions of copies of these all over the world and more and more are being generated all the time… you’ll never get rid of them, we’re stuck with them for all time. We’re drowning in it really, and to make an impact gets more and more difficult.

SISSY: What are your main influences?

TONY: I’d wave the flag for a good song that sounds crap rather than a crap song that sounds great! I was totally influenced by punk, being 17 in 1977. Punk was all about getting out there and doing whatever you wanted to do; that Eddie and the Hot Rods record was actually pivotal. Favourite albums would be Never Mind the Bollocks, London Calling, Ziggy Stardust, and Physical Graffiti but not necessarily for sonic reasons. Sonically, I really do like the Flaming Lips, the new Arcade Fire album, and anything the White Stripes do; I think Jack White is an absolute genius and everything I’ve heard by him is madly good. He takes some wild risks but it works. My favourite yardstick record of all time is that Jellyfish album, Bellybutton, which is an extraordinary record.

As an engineer, I was influenced by Roy Thomas Baker and all those early Queen records; I loved him. You got the impression he really had to work hard to get all those things on a track and that he had to make final decisions as he went. They had to get things right so they could bounce them down free up tracks for more layers. Not like now where you can get hundreds of tracks on Pro-tools and they’re all full of rubbish that won’t get used in the mix.

SISSY: Can you give any tips on recording?

TONY: This is where I sound really Victorian… write some good songs, learn how to play your instruments, put some new strings on your guitars and heads on your drums and make sure you can play your songs and make a sound you like yourselves. Put a microphone in a rehearsal room and if it sounds good, you’re halfway there.

When it comes to recording drums, I’m glad that the world seems to have gone back to reality with drum sounds. My favourite sounds have always been the Led Zeppelin albums and I’m a massive Glynn Johns fan; all the records he did sound great. The drums sound like you are there in the room and the sound doesn’t date. He recorded the Stones, the Who, Led Zeppelin, the first Eagles album, all the greats. Glynn johns would be one of my absolute heroes in lots of ways.

With guitar and bass sounds, you can make more difference to the sound by moving where you hit the strings with the pick by a centimetre, then by moving the mic to a different part of a speaker cone. New strings will always make a better sound. With mics, I’m a Senheiser 421 man all the way… I love them. I use them for lots of things including guitars. Vocal sounds are very hit and miss; I generally try and use an expensive top quality mic, as long as it sounds good.

SISSY: With all the people you’ve worked with, can you say what quality makes someone good?

TONY: I don’t really believe in star quality, I think as long as the song is good, that’s what counts. But having said that, I once worked with Joe Strummer and he really did have it. He knew what he was doing and what he was going for. I’d like to get a t-shirt made that says ‘a bad decision is better than no decision’ because no-one makes decisions… they do a hundred takes of something for no reason because they can’t decide what they really want.

SISSY: Do you have any favourite guitars etc when it comes to recording?

TONY: Not really, people can turn up with the most unlikely looking instruments and then when they play, it sounds fantastic. Someone else will turn up with brand new top-of-the-range gear and sound awful. I’ve never noticed a correlation. Simple is usually better though; I prefer passive basses to active ones. One of the most important things, I think, is to use API mic pre-amps. The mic is the most important thing, and the mic amps come a close second. I record everything through them because when I push the fader up, the sound is the same as it was in the room with the instrument. I also have a theory that any equipment from America with an ‘X’ in it is always good!… MXR, Ampex, Lexicon, Teletronix, Electroharmonix, DBX… they’re all good.

SISSY: What are you currently doing and what will you be doing in the future?

TONY: Because of what I previously ranted about; that everyone has a home studio now, I decided that if you can’t beat them, join them. So I’ve got a pile of gear together which hasn’t cost much. I’ve got Pro-tools, a hard disk recorder, a little desk, mic pre-amps and loads of good mics that I’ve accumulated over the years and I’m taking bookings as a mobile studio. Going back to what I was saying about how old records were made, I’ve always loved the idea of using a mobile studio. Rooms that aren’t in studios can sound better sometimes. Radiohead have been doing that lately and Led Zeppelin recorded in big old houses. It makes sense and I like the idea of it being an unrepeatable event; you can get a good vibe going, have fun, take loads of photos and enjoy the process.

I charge between £200 and £250 per day depending on the location. If someone has a nice room there’s no reason why you shouldn’t make a great record that way. Then I can do mixing at home on Pro-tools. I recently did an album with the Bikini Beach Band in Stoke Newington in a Hawaiian furniture maker’s shop. They are an instrumental surf band and we recorded it in 2 days, then mixed for 4 days. They contacted me through a guy called Mike Gibson from the Godfathers; we also did his solo album at my house. I can do projects involving one or two people at home; there just isn’t room there to do a whole band. You can contact me at tony@nodharris.com and my website is www.nodharris.com my mobile is called New River Studios, or go to myspace.com/newriverrecordings